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According to the Washington Post, “Kids’ buying power is estimated by marketing experts to be at least $10 billion a year not including
Read what the Economist has to say about Marketing to kids here.

their influence on family purchases.” Reaching this audience is challenging to say the least. Traditional methods of advertising, such as radio and t.v., are increasingly expensive and competitive. Imagine trying to reach a child with a message about “healthy eating” or “reading is fun” in a thirty second commercial that is paired up with five other commercials espousing sugary cereals, the newest talking action figure, and the latest, greatest footwear.

But reaching them is important. Very important. Elementary aged children are among the most impressionable segment of our society. We provide a vehicle for reaching these kids in an uncluttered environment, maximizing exposure to your brand, logo, and message.

When you sponsor our programs, we release press packets to all available media announcing your sponsorship. Your name and logo are displayed prominently during the presentation. We also publish workbooks for the students' take-home and in-class use. We provide space in these workbooks for logos, coupons, and any other message you wish to convey. This is key to extensive exposure for your company. Elementary schools have an average of 500 students and approximately 50 faculty and staff that are directly exposed to your message. With a very conservative estimate that only a quarter of the students take the workbooks home to parents, that adds another 250 people that are exposed. This comes to 800 people exposed to your message not once, but at least three times for each school you sponsor.

Other options include weekend character appearances at a location of your choice. We will also strive to accommodate other requests as long as they are reasonable and ethical.

For information on pricing, packages, and scheduling, please contact us.

 

 

 
 
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